Loyalty happens after the sale

November 20, 2017

WM (1)

Everyone expects good service before they buy.

That’s why the most effective time to differentiate your customer experience is after the sale.

Boost your marketing strategy with a few low-to-no cost initiatives aimed at retaining the same customers you worked so hard to acquire:

  • Demonstrate gratitude with a check-in call or personal thank you note
  • Provide interesting or helpful information that will empower them to maximize their investment or purchase
  • Resolve questions, problems, or complaints with as much urgency as you did before the sale

Reassure your customers that they made the right decision to spend their money with you.

Instead of inflicting buyer’s remorse, instill customer loyalty.

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