Enough with the elevator pitch

July 18, 2017

Enough with the elevator pitch.

The elevator pitch.

Quick! Explain your business as fast as you can before the other person loses interest.

Here’s the problem: It resembles a one-sided dodge ball game. One person hurling information. The other…bombarded…mentally huddled in the corner.

Transform the elevator pitch into elevator catch.

The first step?

Give the ball away.

Instead of throwing information out there, seek insight with questions like:

  • Tell me about what you do.
  • How did you get into that line of work?
  • What do you like most about it?
  • What challenges are you currently facing?

After acquiring perspective, discuss your business in a way that’s relevant to them.

Set yourself apart by breaking the pattern. Stop telling. Start learning.

A shared dialogue is more memorable than a lonesome monologue.

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