Words Matter #3: It’s not about you

April 17, 2017

Words Matter #3

Open the last dozen emails you’ve written.

Chances are, the body of your message started with “I.”

It’s probably the most frequently used pronoun throughout the document (go ahead, count them…)

Why should they care about your idea, topic, or message?

If you want to capture someone’s attention… make it about them.

Tailor your message to hone in on an angle that affects them:

  • What impact will it have on them?
  • How will it make their world better?
  • What problem will it solve for them?

Words matter: Less I and more them.

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